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Study Finds Social Media is Not Helping People Generate Sales Leads at All and Here’s Why…

October 29th, 2009 by admin

Time and time again, report after report states, that despite the best intentions of bloggers and social media heads, social media is not helping people drive sales. period.
Mikal Belicove, a blogger at entrepreneur.com, one whom I read and respect, recently commented on a finding that social media is not helping small business owners generate [...]


Small Businesses are Mammals with Long Tails

October 28th, 2009 by admin

The fragmentation of media is a phenomenon that will change commerce forever. It would seem that technology finally caught-up with consumer expectations, addressing consumer’s needs on an ever-categorical plane.


Demystifying the Rise and Fall of Social and Business Networking Sites

October 26th, 2009 by admin

Demystifying the Enigmatic Rise and Fall of Social and Business Networking Sites


Effective Referral Marketing Starts With Good Communication

October 20th, 2009 by admin

Whether you sell insurance, give legal counseling, or clean gutters; you know the ins and outs of your particular industry.

Given all your knowledge and expertise, do people really know what you do?

The key to effective referral marketing starts with good communication.


Experts, What’s Wrong with Social Media Marketing

October 19th, 2009 by Christopher O.

It is a very good idea to use social media for business. Stay sales focused, business network with people you trust, and stick to referral marketing… oh yeah, avoid the experts.


Mediocre and Highly Profitable Referral Marketing

October 19th, 2009 by admin

If referrals are vital source of sales for your small business, you may want to know what separates the mediocre from the truly profitable referral marketers.


The Small Business Social Media Divide

October 16th, 2009 by admin

Do you believe think certain professions are more likely to be drawn to, or reap the benefits of new social technology?


What Will Referral Marketing Look Like in The Future?

October 12th, 2009 by admin

What will referral Marketing Look Like in The Future?


Social Media Marketers Still Prefer Face to Face

October 1st, 2009 by admin

Do you generate more new from professional relationships with at least some face to face networking or do you generate more new business from exclusively online networking relationships?


Professionals Who Track Referral Marketing Generate 71% More Sales

September 30th, 2009 by admin

Are your competitors more organized than you?


New Study: Most Professionals Have No Clue How Online Business Networking is Helping Them

September 23rd, 2009 by admin

New Study Reveals That Most Professionals Have No Clue How Online Business Networking is Helping Them


12 of the Most Abused Words Marketers Should Avoid

September 22nd, 2009 by admin

There are many hardworking and talented professionals who rely on the internet as a vehicle to get their message out. Unfortunately, the internet is filled with a dizzying amount of marketing junk and the average person is going to have a difficult time differentiating you from the junk if you don’t avoid over-used phrases.


Is Viral Marketing A Good Strategy for Service Professionals?

September 21st, 2009 by admin

Social media consultants are quick to cite examples of companies effectively using online viral marketing to drum up exposure. Besides the difficulty of predicting whether something will actually “go viral”; it is unclear whether this marketing strategy is effective for service professionals.


Why is it so important small businesses retain the employees they hire?

September 18th, 2009 by admin

Every time someone leaves the organization, it loses some knowledge that must be replaced (and in some cases can’t be). There is a cost in real dollars to the organization. Again, some turnover is normal, but too much will hurt the bottom line.


How to Get Reluctant Colleagues Involved with Online Business Networking

September 17th, 2009 by admin

You know the power of online business networking. Here are “do’s” and “dont’s” that will help you communicate the importance of social media to your reluctant business colleagues


The Referral Marketing Connector is the Middleman Everyone Loves

September 16th, 2009 by admin

Connecting professionals within your business network is not only mentally rewarding but it can be financially rewarding.


8 Taboo Topics Social Media Bloggers Rarely Address

September 16th, 2009 by admin

5 Taboo Topics Social Media Bloggers Rarely Address


Facebook Versus Twitter For Actual Small Business ROI

September 15th, 2009 by admin

Facebook Versus Twitter For Actual Small Business ROI


Think Twice About Business Networking With Your Existing Customers and Associates On Twitter

September 14th, 2009 by admin

I’ve recently run into a number of small business owners who unknowingly (Or instructed by a “Social Media Expert”) are connecting with all of their customers/colleagues by finding them and then following them on Twitter. The reality is that your competitors can view your Twitter account and connect with the same people.


Where Were Twitter’s Policy Changes A Year Ago?

September 14th, 2009 by admin

In what’s becoming all but a rare move, micro blogging giant Twitter has announced that it will make changes in it’s Terms of Service in an attempt to curb spammers, impersonators, and so on…


How should social networking sites be used when hiring employees?

September 9th, 2009 by admin

Social networking sites should be used in the hiring process as an additional reference check tool.


A Great Time for Small Businesses to Hire College Students

September 9th, 2009 by admin

Have you considered hiring a college student or recent college grad? Depending on the nature of the position you are trying to fill, it may make sense to teach a young professional.


Which is better, a larger or a smaller business network?

September 8th, 2009 by admin

The answer to this question really depends on the nature of your business.


The First Step to Generating New Sales Leads: 3 Questions You Must Ask Your Clients

September 8th, 2009 by admin

Whether you’re conducting a formal survey or chatting with a client, there are certain questions you need to ask .


Is it okay to hire someone because you like them?

September 8th, 2009 by admin

Absolutely not. Someone may appear to have an air of confidence, and carry themselves a certain way because they are confident in their appearance, but this holds very little ground regarding how they will actually perform on the job.


Green Small Businesses Are A Bunch of Manure

September 4th, 2009 by admin

Speaking with Annie of ‘Haven Natural Brew’ is a lot like being back on the farm (Not that ever lived on a farm but I once read a tweet about one). I wanted to get her opinion on the ‘Green’ movement as it relates to small businesses, particularly from someone who’s always been green…


I’ll Take 20 on Pump 2, A Pack of Gum, and Health Insurance Please: The Death of The Insurance Agent Referral?

September 3rd, 2009 by admin

Many people, particularly small business owners, purchase their own health insurance via private insurance agents. However, according to yesterday’s Wall Street Journal article “Insurers Set Up Shop at a Mall Near You”, this could become the exception someday. Due to the success of several pilot stores, some of the big insurers like Human and Blue Cross Blue Shield, are planning several new brick-and-mortar locations.


Customer Service Will Become Increasingly Important For Small Businesses

September 2nd, 2009 by admin

Customer service is no small matter and it’s a big deal for the long term success of small business.


What is more important, hiring or retention?

September 2nd, 2009 by admin

We had a chance to catch up with Johnny and in this series, we’ll be discussing HR and more specifically how it relates to small business and business networking.


A Personal Picture or A Business Logo When Business Networking Online?

September 2nd, 2009 by admin

Our profile photo or more accurately, our “avatar” is our online face. Whether using Referral Key, Twitter or Facebook; what we choose as our avatar picture is often the first impression others get while business networking.


Ask Questions When Business Networking Online Or Off

September 1st, 2009 by admin

Studies show that people like to talk; that’s a good thing. Most talented sales people will agree that a key component to any interaction, whether you’re selling b2b or b2c, is ensuring the other party felt as though they participated. All too often we become fixed on communicating the value of our product or worse… features.


5 Business Networking Buzzwords Small Business Owners Should Ignore

August 31st, 2009 by Christopher O.

In my opinion, it is very possible for a professional who’s never used the internet to get more out of online business networking than a five year social media vet. It really all depends on who’s the better networker, technology is secondary.


The Bald Man and the Fly or The Two Small Business Bloggers

August 28th, 2009 by admin

There once were two small business bloggers. Each had their own marketing formula of which they’d write about and promote. They also each had a small but loyal niche audience; many of whom read both blogs. One week, the first blogger, seeing an opportunity to criticize the second, released an article disparaging the others marketing strategy.


45% of Employers Now Screen Social Media Profiles But Are You Doing Business Network Screening?

August 27th, 2009 by admin

Selective networking is a big part of quality control on sites like Referral Key and to a lesser extent, LinkedIn. The social media world is in its infancy and while social networking and business networking are often clumped together, THEY ARE NOT THE SAME THING!


73 Excellent Marketing and Business Networking Blogs

August 26th, 2009 by admin

73 Excellent Marketing and Business Networking Blogs


278 People to Add to Your Business Networker

August 26th, 2009 by admin

278 Business Networkers to Follow on Twitter


Survey Finds Business to Business Marketing Moving to Social Media

August 14th, 2009 by admin

An article released by Mashable this afternoon notes a growing trend in social networking amongst marketing professionals. A study released by BtoB Magazine and The Association of National Advertisers indicate that marketers are increasingly using new media as apart of their marketing repertoire.


Business Networking Versus Social Networking 3 Key Differences

August 13th, 2009 by admin

It’s the proverbial elephant in the office of every social media consultant. Those of us who make a living selling clients on the power of online social media, may get a bit uneasy when confronting distinctions between business networking and social networking.


How to Ensure a Business Referral Everyday

August 11th, 2009 by admin

Take a look outside your office window. Every single one of those people most likely needs some type of professional service and you probably know someone who could help them.


3 Distinct Referral Marketing Styles. Which is Yours?

August 6th, 2009 by admin

Business to Business Referral Marketing, Customer to Business Referral Marketing, Referral Marketing with Three (Or More) Degrees of Separation