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An Experiment: Small Businesses Getting Found On Google in Less than Two Days Using the Real Estate Agent Directory

June 17th, 2009 by admin

As a small business owner, you have a job to do and probably don’t have the time or massive budget to blow on today’s competitive Google rankings.

So, is there a way to get your business some exposure on Google without making it a full time job?

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Not a Good Branding Strategy? Reserve Your Unique Small Business URL on Referral Key

June 15th, 2009 by admin

Using your small business name in your URL may prove to be a better way to drive sales; as potential clients are less likely to be looking for your name and more likely to be looking for your business name (especially if your business name describes your services).

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The Goose with the Golden Eggs or The Superfluous Accountant Referral

May 29th, 2009 by admin

After browsing LinkedIn, the accountant realized that the bookkeeper was receiving referrals from a close colleague at a larger firm. When the firm met with potential prospects who were too small to use their services, they would refer the prospect to the bookkeeper.

The accountant contacted the bookkeeper’s colleague without the bookkeeper knowing. He never heard from either of them again.

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Poll Finds Public Mistrust of Financial Professionals: It’s Important You Find A Financial Advisor You Trust.

May 28th, 2009 by admin

“Do you think the illegal investment scheme financial advisor Bernard Madoff has been accused of running reflects a widespread practice of unethical conduct in the financial and investment industry, or does it just reflect the unethical conduct of a few individuals in an industry that is mostly honest and ethical?”

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If Your Colleagues Are Approaching Retirement, It May be Time to Find A CPA

May 27th, 2009 by admin

Amongst a handful of professionals offering retirement services, CPAs rank as the primary choice amongst small business owners seeking retirement planning and administration.

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Poll Finds That it May Be a Good Time for Real Estate Agent Marketing

May 26th, 2009 by admin

Despite all of the pessimism surrounding foreclosures and repositions, many people believe it is a good time to invest in real estate. A recent poll released by the Associated Press asked 1000 respondents, “Would you say that now is a good or bad time to invest in real estate?” The results are as follows:

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The Fox and the Stork or The Mortgage Broker Referral and the Real Estate Broker Referral

May 22nd, 2009 by admin

So the day came for the real estate broker to send the mortgage broker a referral; but when the mortgage broker followed up with the client he soon learned that the client was also in a state for which he had no licensing to practice.

“I will not apologize for this referral,” said the real estate broker…

One bad referral begetteth another.

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Bank of America Versus Citibank: Who’s Better at Generating Qualified Sales Leads?

May 21st, 2009 by admin

We looked at both Citibank and Bank of America’s referral program and analyzed them on three important factors:

1. How effective is the message?

2. How enticing is the referral reward?

3. How easy is it for the referrer to be rewarded?

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For CPAs, the End of Tax Season Marks the Start of Referral Season

May 20th, 2009 by admin

A follow-up after tax season may also be a great opportunity to introduce tax clients to other, more robust services you may provide.

Don’t think of following-up as additional season of work; think of it as a day at the beach with your loyal clients.

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What the Direct TV Promotional Campaign Can Teach Small Business Owners About Pre Qualified Leads

May 19th, 2009 by admin

The idea is to make it as seamless as possible for your contacts to refer you new business and be rewarded. You can use technology to eliminate the guess work for you and more importantly your participants.

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