Whoever said, “Build it and they will come” obviously wasn’t a small business owner. One of the biggest barriers to growing your business is taking a passive attitude toward developing referral partnerships with people you trust. You can buy many business networking books and go to many pricey networking seminars and still have nothing to show for it.
Consider taking a few minutes to follow these 4 simple steps and you will have something to show for it.
1. Break the ambiguity of your professional relationships and formally invite colleagues you know and trust to exchange referrals with you. Your colleagues will likely be honored you’ve chosen them as a referral partner.
2. Make the first move. Actively seek opportunities to send your referral partners qualified leads. Think with your referral partner’s best interest in mind and you’ll be amazed at how quickly your partners will return the favor. It’s the old “you scratch my back, I’ll scratch yours”.
3. Track your relationships to ensure your referrals are balanced and mutually beneficial. If you’re sending lots of leads but not getting your fair share, it may be a good idea to reach out to your partners to find ways of ensuring a more reciprocal arrangement.
4. Establish referral promotion campaigns to reward your customers and colleagues for sending you qualified leads. Nothing says thank you like a nice dinner or couple tickets to a ball game.
Guarantee YOUR business a referral tomorrow by sending one today. Visit Referral Key, and the customers will start knocking on your door!