In a recent interview with Hubspot, a leading online marketing company, Referral Key founder and CEO Lewis A. Weinstein described some of the marketing techniques that have helped him build several successful small businesses.

“So we were doing everything in marketing us through traditional ways. We had ads in the Yellow Pages, we had ads in the TV guides, we were going to the Toastmasters, we were doing the business meeting clubs and so forth… what dawned on me after doing that for a number of years was that most of our business was coming from people we know and trust; through referrals.” -Lewis A. Weinstein

The full interview, which is posted below, provides insight into the most fundamental approach to growing a successful small business.

Tags: Hubspot, Lewis A. Weinstein, Online Small Business Technology

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