We found inspiration for today’s blog in the OED (Oxford English Dictionary). After listening to NPR’s interview with Ammon Shea, who spent the last year reading 22,000 pages of the OED in a Manhattan basement, we realized that referral networking had its own unique lexicon. Because the OED contains words and not phrases, we thought it would be interesting to fuse definitions to create a more standard interpretation of today’s heavily used networking vocabulary.
Referral Business
The referring of an individual to an expert or specialist for advice whom one is united in enterprise with.
Reciprocal Relationship
A state or relationship in which there is mutual action, influence, giving and taking, correspondence, etc., between two parties.
Promotion Campaign
The action of helping forward; the fact or state of being helped forward; furtherance, advancement, encouragement. The publicizing of a product, organization, or venture so as to increase sales or public awareness.
Qualified Sales Lead
A guiding indication which possesses a certain quality; a clue to exchange a commodity for money or other valuable consideration.
Relationship Building
To construct by a process, a condition or character based upon this; kinship.
Trusted Colleague
Confidence in or reliance on some quality or attribute of one, two or more leagued together; a confederate, an ally.
Drive Revenue
To put, bring, cause the return, yield, or profit of any important source of income.
Loyal Clients
Those who are bound by allegiance to and who employs the services of a professional or business man or woman in any branch of business, or for whom the latter acts in a professional capacity.
Something that serves to direct; a guide to a particular trade or professional.
Business Networking
The action or process of making use of a network of people for the exchange of information for professional advantage.
Oxford English Dictionary. Online ed. 2009.
If you want to generate sales leads, it may help to get back to basics; understand the verbiage that accompanies a strong referral system.
Tags: generate sales leads, Oxford English Dictionary, Referral System
