Comments on: The Paradox of Twitter: Twitter Releases Businesses 101 Guide But What Do Service Professionals Think? http://www.referralkey.com/small-business-blog/2009/07/24/the-paradox-of-twitter-twitter-releases-businesses-101-guide-but-what-do-service-professionals-think/ A Discussion About Referral Marketing and Business Networking Fri, 10 Sep 2010 07:22:10 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Karin H. http://www.referralkey.com/small-business-blog/2009/07/24/the-paradox-of-twitter-twitter-releases-businesses-101-guide-but-what-do-service-professionals-think/comment-page-1/#comment-481 Karin H. Sat, 25 Jul 2009 10:17:45 +0000 http://www.referralkey.com/small-business-blog/?p=1331#comment-481 Depends on how far their 'market' reaches. Creating a rss alert search on 'mortgages' in Twitter will get you mortgage questions from all over the world. If you are in the business - service to sell training on various software package this could be fine, for a local or regional operating mortgage broker not. IMHO best way to use Twitter is to see it as another (new) tool for the total sales funnel: built trust by answering questions out there and guide them to your blog or website to continue the conversation. Karin H. (Keep It Simple Sweetheart, specially in business) Depends on how far their ‘market’ reaches. Creating a rss alert search on ‘mortgages’ in Twitter will get you mortgage questions from all over the world. If you are in the business - service to sell training on various software package this could be fine, for a local or regional operating mortgage broker not.

IMHO best way to use Twitter is to see it as another (new) tool for the total sales funnel: built trust by answering questions out there and guide them to your blog or website to continue the conversation.

Karin H. (Keep It Simple Sweetheart, specially in business)

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