We proudly present Fable Fridays. This weekly installment will draw parallels between referral networking and some of society’s most cherished moral tales: Aesop’s Fables.
You could go to expensive seminars and buy up every book on referral marketing, but it doesn’t take a marketing genius to realize that Aesop got it right nearly 3,000 years ago.
The Bald Man and the Fly
A FLY bit the bare head of a Bald Man who, endeavoring to destroy it, gave himself a heavy slap. Escaping, the Fly said mockingly, “You who have wished to revenge, even with death, the Prick of a tiny insect, see what you have done to yourself to add insult to injury?’ The Bald Man replied, “I can easily make peace with myself, because I know there was no intention to hurt. But you, an ill-favored and contemptible insect who delights in sucking human blood, I wish that I could have killed you even if I had incurred a heavier penalty.”
“Revenge will hurt the avenger”
The Two Small Business Bloggers
There once were two small business bloggers. Each had their own marketing formula of which they’d write about and promote. They also each had a small but loyal niche audience; many of whom read both blogs. One week, the first blogger, seeing an opportunity to criticize the second, released an article disparaging the others marketing strategy.
The article had the affect of highlighting the triviality of both blogger’s offering.
“Marketers who criticize other marketers often reveal more about their own services”
Tags: business network, referral marketing
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