Small Business Blog

I was asked a great question today on Twitter.

“Which is better, a larger or a smaller business network?”

The answer to this question really depends on the nature of your business.

Selling Products

Someone selling a product will probably benefit by using their time and resources to develop a larger network. e.g. An entrepreneur with a new type of energy drink isn’t going to do very well if only 50 of his closest colleagues are the only people who buy the drink.

Selling Services

Someone selling services will most likely want to focus their energy on forming a tighter more intimate network. e.g. A financial planner with 100,000 followers on Twitter, but very few trusted business relationships, may never procure a single sale through networking.

Tags: business network

This entry was posted on Tuesday, September 8th, 2009 at 2:18 pm and is filed under business network. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.