There are many hardworking and talented professionals who rely on the internet as a vehicle to get their message out. Unfortunately, the internet is filled with a dizzying amount of marketing junk and the average person is going to have a difficult time differentiating you from the junk if you don’t avoid over-used phrases.
System: From “weight loss systems” to “marketing systems”, when we read the word system we immediately think …garbage.
Program: Cousin of the “System” the word “program” is just as ambiguous, just as frequently abused, and therefore a huge turn-off.
Affiliate: Most people have no idea what this loaded word means. You can assume that in most people’s minds, Affiliate = do not affiliate with this organization.
K: Yes, “K” as in “Read My E-book and you’ll be making 5K by tomorrow.”
Pennies a Day: Not only will this get blocked by Web mail and SPAM filters but the human SPAM filters as well.
Credit ‘into’ Cash: Debt ‘into’ Assets… ‘Anything’ ‘into’ ‘Anything’
No: No Gimmick, No obligation, No Catch, No fees… No way!
Increase Traffic: Everyone knows that clicking on this link will increase traffic… only for the person who posted it.
Lifestyle: Selling
Experience: We see the word experience and we think, “Experience the joys of being harassed”
Transform: Don’t transform your life, transform your marketing strategy.
— Marketing: ‘Network Marketing’, ‘Buzz Marketing’, ‘Guerrilla Marketing’, ‘Mommy Marketing’, ‘Commando Marketing’, ‘Blue-Collar Marketing’, ‘Speed Marketing’, ‘Conversation Marketing’, … There are certainly legitimate entities that use the word ‘marketing’ in their title but adding a trendy adjective to the word ‘marketing’ is quickly becoming passé.
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