The fundamentals of referral marketing will never change.
1. There is no substitute for reciprocity
2. Networking with people you trust is the only way to network
3. Trust must be built through time and experience
The way we engage referral marketing will change:
1. Business networking online will become obligatory
2. Referral organization and tracking will become the norm.
3. Small businesses will need to distinguish themselves from the mountain of online media noise.
Tags: referral marketing
