Small businesses on Referral Key fall into one of over 140 distinct industries. Being service professionals, we share an eagerness to network and exchange referrals. But outside of business networking and referral marketing, these small businesses are extremely diverse and can be grouped or divided according to many factors. One such factor is whether the day-to-day activities of the business occur in front of the computer or not.
Work and Pleasure
Marketing consultants, PR agents, graphic designers, programmers, etc. may spend the majority of their day browsing on a computer. For these professionals, leisure and work are often interspersed throughout the day. The line between using the web for fun and for work can be blurred too. It’s no wonder that these professionals are the strongest advocates of, and make up the majority of small business owners participating in blogs, Twitter, Facebook etc.
i.e. Jill is a freelance graphic designer, throughout the day she bounces back and forth between Photoshop and the net. (Twitter, her favorite blogs, Referral Key, message boards…)
Work then Pleasure
Landscapers, dentists, doctors, home inspectors, contractors, etc. are less likely to be in front of a computer; and if they are, they tend to be running specialized software. For these professionals there is a much clearer dichotomy between computing for work and computing for leisure.
i.e. Dave is a contractor. He has two Nextels and a calculator on him at all times. He carries his laptop in his truck but almost exclusively uses it to run his CAD software.
What Do You Think?
Do you believe think certain professions are more likely to be drawn to, or reap the benefits of new social technology?
If this is true, will there be a social media divide and what is the fallout?
Mobile apps may be a way to engage everybody but I wouldn’t count on them being a deal breaker. Most people don’t discover and become acclimated to tools via mobile, adoption usually happens the other way around. Mobile app users tend to be even further entrenched in a social media than their desktop-only counterparts.