Is there a way to reduce your carbon footprint by networking online? You aren’t likely to offset global warming through online networking but since Esurance can claim to be “Green” by simply not using paper, we thought we’d get your opinion on Green networking.
There are a couple ways networking online could be considered Green.
First, you won’t need traditional business cards if you network online. According to business card manufacturers Applied Designs, “Statistics show your sales will increase by 2.5% for every 2,000 cards you hand out.” This statistic needs to be taken with a grain of salt given the source. However, we do know that it takes a lot of paper to produce thousands and thousands of business cards that may only result in a couple of referrals.
Second, networking online obviously saves you a commute. Assuming you are driving a vehicle, you’ll likely be driving to networking events and meeting with individuals to boost lead generation . These miles add up. If you drive just 50 miles per week for networking purposes, you’re using approximately 125 gallons of fuel a year. Many professionals easily drive 100+ miles a week to attend networking events, lunches and seminars.
There really is no substitute for face-to-face networking but we wanted to know if you thought networking online could pass as “Green”.
Don’t forget, you’ll need a computer and electricity to network online.
Because there are no guidelines as to what can be labeled Green, we’d like to get your opinion on Green networking.
What do you think?
