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Archive for the ‘Lewis-A.-Weinstein’ Category

What are the best marketing channels for a small business?… Blogs?… Ads?… PR?…

Wednesday, February 18th, 2009

In a recent interview with Hubspot, a leading online marketing company, Referral Key founder and CEO Lewis A. Weinstein described some of the marketing techniques that have helped him build several successful small businesses.

“So we were doing everything in marketing us through traditional ways. We had ads in the Yellow Pages, we had ads in the TV guides, we were going to the Toastmasters, we were doing the business meeting clubs and so forth… what dawned on me after doing that for a number of years was that most of our business was coming from people we know and trust; through referrals.” -Lewis A. Weinstein

The full interview, which is posted below, provides insight into the most fundamental approach to growing a successful small business.

Referral Key and Constant Contact Partner to Empower Small Businesses

Tuesday, December 2nd, 2008

Referral Key, a powerful online referral management tool, is joining in a partner program with Constant Contact, a leading email marketing/survey company.

Thousands of small business professionals already know the benefits of leveraging Referral Key and Constant Contact into their regular business practice. The new standard, these tools enable you to grow your businesses exponentially and blast past your competition.

The result of this partnership is a giant step in the effort to empower small business owners everywhere. “Referral Key’s ability to help small businesses generate and track quality referral leads from their trusted business networks coupled with Constant Contact’s commitment to helping its customers effectively communicate with their client base via email marketing makes this partnership a logical fit,” said Lewis A. Weinstein, CEO of Referral Key.

Both organizations recognize a positive social shift which translates well when applied to small business. It is crucial that every small business maintain positive customer relationships and grow its practice through qualified business referrals.

“Email marketing and online surveys are proven tools that help small businesses connect with their customers and build successful customer relationships,” said Len Bruskiewitz, senior director, Partner Programs, Constant Contact. “We are pleased to be working with Referral Key since we share the belief that one of the best ways for small businesses to remain competitive is to capitalize on the business relationships they already have.”

Professionals serious about growing their small business must look into Referral Key and Constant Contact.