We are excited to welcome Jim Tome onto Referral Key Small Business Radio. Jim is no stranger to new social media. An accomplished blogger, technocrat and networker; Jim is familiar with the power of businesses networking. In fact it’s Jim’s job to help his clients effectively utilize the web to generate new business. Despite the recent push for amassing a vast number of contacts on applications such as MySpace and Linked In , Jim explains, that for a small businesses, your personal circle of professionals whom you know and trust cannot be replaced.
After reading Jim’s profile page you immediately get the feeling that he knows online marketing as well as most of us know are way home. However, Jim along with many experts, believe that the best method of generating new business is to invest in a reasonable number of professional relationships with those whose work you are familiar with. After trust is established, technology can then be utilized to more effectively manage and grow those relationships. In short, “It’s all about the interpersonal relationships” and the small business owners here at Referral Key couldn’t agree more.