The only game in town where playing is winning
It’s safe to say that timing is a big part of the networking equation. Like an exciting volley at Wimbledon, knowing when to return the favor is crucial. Yet,you are not going to ace every relationship.
We’ve all made errors before. For instance, an estranged associate sends you a qualified lead during the holiday season. You mean to return the favor however, time slips by and before you know it, it’s mid-January. At this point you are on the fence, wondering if you should reciprocate the favor, given your untimely response. Confront this discomfort head on.
When you neglect a professional relationships you not only lose an associate but you forfeit credibility within their entire circle, so the stakes are higher than they may appear on the surface. The saying “better late than never” holds true in small business networking. While unbalanced networking certainly is undesirable there is undeniable consolation in attempting to rekindle a dormant relationship. It shows initiative, humility and a willingness open up a dialogue; which is the most important step in revitalizing weak connections within your referral network.
The best practice is to avoid these situations all together. Through diligence and awareness you can keep a nice volley going. If you are busy you may want to try using tools that will help you effectively manage a number of relationships. Unlike sports, referral marketing is the only endeavor in which merely participating means winning….for all parties.
A good follow-through is just as important in networking as it is in baseball, tennis, or golf. Follow-through is the bridge between good planning and good results. So bite the bullet and nurture those professional relationships that need attention now.
