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Archive for the ‘Constant Contact’ Category

Survey Finds Small Business Owners Expect Growth In 2009

Tuesday, July 7th, 2009

According to a study conducted by email marketing experts Constant Contact, 70% of small business owners anticipate moderate to significant growth 2009. Several organization worked in conjunction with Constant Contact to put together the “Small Business Attitudes & Outlook Survey”. These companies included the American Chamber of Commerce Executives (ACCE), SCORE and the Association of Small Business Development Centers (ASBDC).

In 2009 do you expect your business to?

In 2009 do you expect your business to?

If growing significantly or moderately, do you plan on hiring additional employees this year?

If growing significantly or moderately, do you plan on hiring additional employees this year?

How has your cost of doing business changed in the last 12 months?

How has your cost of doing business changed in the last 12 months?

In which areas of your business have you seen an increase in costs during the last 12 months?

In which areas of your business have you seen an increase in costs during the last 12 months?

Have you taken any of the following actions in response to the current economy?

Have you taken any of the following actions in response to the current economy?

Do you conduct outbound communications with your customers on a regular basis?

Do you conduct outbound communications with your customers on a regular basis?

If yes, what avenue do you use to conduct your outbound communications?

If yes, what avenue do you use to conduct your outbound communications?


How do you feel you are keeping up with technology?

How do you feel you are keeping up with technology?

Are you using any of the following online tools to market your product or service?

Are you using any of the following online tools to market your product or service?

*Results from more than 3,000 respondents were recorded. This survey was conducted from April 30, 2009, through June 12, 2009.

As you may know, Referral Key is a part of Constant Contacts partner program. Consider a combined marketing effort for 2009. Referral marketing, combined with email marketing will ensure you generate sales leads even in a downed economy.

Listen Up Tweeple! Referral Talk from Twitter’s Best in Small Business

Wednesday, March 18th, 2009

Calling all referral networkers! Here are are some tips from the pros to help you keep those referrals flowing.

Follow this advice and generate a tidal wave of new business.

1. “The best way to get a referral is to send one.”
Christopher Ott, Referral Key

2. “Try out a referral incentive program: gifts, discounts, etc.”
Kim Fenolio, America’s Best Companies

3. “The reality is that effective referral networking requires a two pronged approach. First we need to exchange referrals with professionals and customers who already know us and are familiar with the quality of our work; a tool like Referral Key helps track and manage those referrals. Second, we must build relationships via an open dialog with those who are not comfortable with us yet.”
Len Bruskiewitz, Constant Contact

4. “You must instill a referral marketing mind-set into your business’s culture. Do this by making every customer a marketing and referral contact.”
John Jantsch, Duct Tape Marketing

5. “We all know and understand the power of referrals. Word of mouth is as potent as it gets. You can’t buy it or force it. But you can encourage it.”
Drew McLellan, The Marketing Minute

Referrals & Relationships

Tuesday, February 17th, 2009

len-bruskiewitz1

Len Bruskiewitz

In a perfect world, we would provide our service to a client and assuming we did a good job, that person would start telling their colleagues and all we would need to do is sit back and let the referral business roll in. The reality is that effective referral networking requires a two pronged approach. First we need to exchange referrals with professionals and customers who already know us and are familiar with the quality of our work; a tool like Referral Key helps track and manage those referrals. Second, we must build relationships via an open dialog with those who are not comfortable with us yet.

To this end, it is important that we build an ongoing communication stream with the people we want to recommend us. This serves multiple purposes; it reminds them that we are an expert in our field who is willing to share that expertise with them and it keeps us “top of mind” so that when an opportunity to refer comes up, they remember us. There are a number of ways to build these types of relationships (in-person meetings, webinars, direct mail, etc.) but the most efficient is via an Email Newsletter sent through a service that creates a professional-looking message that is trackable.  These newsletters can be short – no more than a paragraph or two – but as long as they are providing valuable content to the recipient, they meet the dual objective of confirming your expertise and staying in touch with potential referrers. When thinking about newsletter content, always try to make sure that after reading it, your recipients will either feel “smarter” or “cooler” than they did before. If instead, your recipients will feel like they just endured a long sales pitch, start over again.

A real-life example of how this works is a Human Resources consultant who sends out a few sentences in her monthly newsletter regarding issues relevant to Human Resources personnel. Within a few hours of sending the newsletter, her phone rings and she gets business either from one of her recipients or someone that received a forwarded copy of it. Many times, the business has nothing to do with the content of her newsletter but is a result of her sending useful information and building relationships through regular communication.

Building relationships through a dialog with your current clients and members of your business network is crucial to generating referrals – and it is easy to get started. Share your expertise and you will be on your way to building your referral network.

Len Bruskiewitz
Sr. Director, Partner Programs

Referral Key and Constant Contact Partner to Empower Small Businesses

Tuesday, December 2nd, 2008

Referral Key, a powerful online referral management tool, is joining in a partner program with Constant Contact, a leading email marketing/survey company.

Thousands of small business professionals already know the benefits of leveraging Referral Key and Constant Contact into their regular business practice. The new standard, these tools enable you to grow your businesses exponentially and blast past your competition.

The result of this partnership is a giant step in the effort to empower small business owners everywhere. “Referral Key’s ability to help small businesses generate and track quality referral leads from their trusted business networks coupled with Constant Contact’s commitment to helping its customers effectively communicate with their client base via email marketing makes this partnership a logical fit,” said Lewis A. Weinstein, CEO of Referral Key.

Both organizations recognize a positive social shift which translates well when applied to small business. It is crucial that every small business maintain positive customer relationships and grow its practice through qualified business referrals.

“Email marketing and online surveys are proven tools that help small businesses connect with their customers and build successful customer relationships,” said Len Bruskiewitz, senior director, Partner Programs, Constant Contact. “We are pleased to be working with Referral Key since we share the belief that one of the best ways for small businesses to remain competitive is to capitalize on the business relationships they already have.”

Professionals serious about growing their small business must look into Referral Key and Constant Contact.