While business referral networking is the single most important source of new revenue for over 90% of us, there’s value in supplementing your network with other low-cost, yet effective methods of generating more sales. A presence on the Internet can give your business added exposure.
Small businesses face a particularly puzzling challenge when it comes to web visibility. Many newcomers become enthusiastic when they learn how inexpensive and easy it is to create a website. Unfortunately, the joy is soon replaced by frustration when they realize the economic laws of scarcity apply to Internet traffic as well. In other words, because there are so many websites competing for your customer’s attention, you need to spend more of your resources promoting your site instead of concentrating on growing your business.
Fortunately, you can have your cake and eat it too. Sites like Referral Key, Linked In, and Facebook have already done the hard work for you. By adding your business profile on these sites you are in effect, utilizing them to promote your business without the catastrophic prices and risks involved with promoting your own site.
The question then becomes, which networks should I add my business profile to? The answer is all of them! For instance, it’s foolish not to take 3 minutes to add a complimentary business listing on Referral Key. Even if it results in just one sale, it’s surely worth spending the time.