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Jill Lublin’s New Book Will Help You Improve Your Reputation and Build Referrals

Friday, February 13th, 2009

Jill Lublin

A CEO, International Speaker, and bestselling author, Jill Lublin knows it’s all about developing strong professional relationships. Her new book “Get Noticed Get Referrals” maps out a solid approach to playing your best game, even amidst this dismal economic situation. We here at Referral Key are big fans of Jill because she promotes a proactive networking strategy.

Jill stresses the importance of viewing clients, customers, referral sources, and vendors as friends. Like any relationship, maintaining that friendship requires effort. Tracking and managing your referrals with a referral system will ensure you reward those who advocate for you. The most important point Jill drives home is that PR is not an isolated activity. Every time you communicate with someone you are either strengthening or weakening your reputation so don’t take a halfhearted approach or you will lose overtime.

There are plenty of business networks but don’t let going to a weekly meeting give you a false sense of accomplishment. Successful professionals regard reputation building as a full time job. Along with the quality of the services you provide, it may be the most important thing you do.

We think Referral Key is the perfect tool to put Jill’s philosophies to work. I’d recommend you pick up her new book at Amazon or you can visit her website.

Tags: Business Networking, Expert Advice, Jill Lublin
Posted in Guest Authors, Jill Lublin, Review, expert referral marketing advice | No Comments »

Referral Key and Constant Contact Partner to Empower Small Businesses

Tuesday, December 2nd, 2008

Referral Key, a powerful online referral management tool, is joining in a partner program with Constant Contact, a leading email marketing/survey company.

Thousands of small business professionals already know the benefits of leveraging Referral Key and Constant Contact into their regular business practice. The new standard, these tools enable you to grow your businesses exponentially and blast past your competition.

The result of this partnership is a giant step in the effort to empower small business owners everywhere. “Referral Key’s ability to help small businesses generate and track quality referral leads from their trusted business networks coupled with Constant Contact’s commitment to helping its customers effectively communicate with their client base via email marketing makes this partnership a logical fit,” said Lewis A. Weinstein, CEO of Referral Key.

Both organizations recognize a positive social shift which translates well when applied to small business. It is crucial that every small business maintain positive customer relationships and grow its practice through qualified business referrals.

“Email marketing and online surveys are proven tools that help small businesses connect with their customers and build successful customer relationships,” said Len Bruskiewitz, senior director, Partner Programs, Constant Contact. “We are pleased to be working with Referral Key since we share the belief that one of the best ways for small businesses to remain competitive is to capitalize on the business relationships they already have.”

Professionals serious about growing their small business must look into Referral Key and Constant Contact.

Tags: Accountant Referrals, Business Networking, Constant Contact, Networking Event, Realtor Networking, Referral Network
Posted in Constant Contact, Lewis-A.-Weinstein, Online Small Business Technology, Review, referral marketing | Comments Off

Referral Key Chosen for MIT’s Entrepreneur Showcase

Wednesday, December 12th, 2007

Referral Key is proud to have participated in the 10th annual MIT Venture Capital Conference and in the Entrepreneur Showcase Event at the MIT Museum on November 29th and 30th.

Referral Key was one of 30 companies selected from an entry field of almost 100 applicants to the Entrepreneur Showcase, and was one of the only startups chosen to represent the business networking and referral category.

The event, organized by the MIT Sloan School of Management and supported by the MIT Entrepreneurship Center with several VC firms, corporations and media outlets serving as corporate sponsors, drew a heavy crowd of venture capital firms, private equity partners, Sloan students, fellow entrepreneurs and press.

The atmosphere was upbeat, and the overall opinion that the current environment for technology based startups generally positive, consistent with t he conference them of “Enabling the Entrepreneur.” “This is much different than the last time,” one attendee was overheard saying, referring to the last internet bubble boom that did not end well for many venture backed startups in the late nineties. According to the MIT student organizers of the two day event, “More than ever, with the plethora of capital available for new businesses and technologies, VCs, angels and mentors are looking for new ways to enable startups.”

Referral Key was front and center in a heavily trafficked area of the Showcase event, and our live video tour and product demonstration served attendees well.

“It was a very competitive field, and we are extremely excited to have been chosen to participate,” said Lewis Weinstein, founder and CEO of Referral Key. “We were able to showcase the product to a wide and influential audience, as well as accomplish some great networking.”

Frank Moss, Director of the MIT Media Lab and an experienced technology industry executive and serial entrepreneur, was on hand for the lunch panel, and Boston Globe “Innovation Economy” columnist Scott Kirsner moderated both the “Media, Technology and the Consumer” panel as well as the closing chat with Head of Special Initiatives at Google, Chris Sacca, whose resistance to PR protocol was refreshing and sometimes surprising.

Referral Key made enough of an impact with the “Sloanies” to be invited to participate in the prestigious MIT Lab series, so watch for an upcoming speaking engagement featuring our CEO Lewis Weinstein.

For more on the conference, please visit: http://www.mitvcconference.com/.

Tags: Business Networking, Entrepreneur, MIT, Referral Network, Referral System
Posted in M.I.T., Review | Comments Off