You’ve staked out a fertile plot, planted the proverbial seeds and now you’re waiting to take in the sun. In other words, you’ve found a niche, developed a few strategic relationships, and you’re ready to drive revenue to your small business.
It can be hard to take in the sun during the winter just as it can be hard to drive revenue in a recession.
What can the trees teach us?
The Deciduous Approach
Deciduous trees are trees that go dormant during the winter months. (Maple, Oak, Birch). The deciduous approach to a cold season is to shed their leaves to prevent damage and conserve energy.
You can think of the deciduous approach to survival as an outbound advertising strategy. When times are good, the leaves put on a bright display and the money flows. But when winter arrives the tree goes dormant and so does the business.
The Coniferous Approach
Conifers are cone bearing trees dubbed “evergreens” because of their ability to stay green year round. (Spruce, Pine, Redwood). The coniferous approach to a cold season has been to develop resilient leaves(needles) that retain moisture and are able to stay on the tree for as many as 40 years.
From scorching heat to sub-zero temperatures, conifers survive in almost any environment because of their long term relationships with their needles. Coniferous businesses will survive any economic climate because of their long term referral relationships with their business associates and clients.
What type of tree are you?