Referral promotion campaigns are about thanking people and reinforcing reciprocal behavior within your business community. Choosing the right premium can make all the difference. While cash incentives are universally appealing, you may want to reward your referrers with a special gift. Gift cards, tickets to events, or even gas cards are just some of the few ways you can say “thank you” while removing the impersonal nature of a monetary reward. Think about choosing gifts that have a high perceived value within your community. Ten dollars is ten dollars, but a ten dollar gift certificate to Starbucks may be a tasty part of your referrers morning commute for a whole week; presenting them more opportunities to reflect on the positive nature of your business relationship.
Tickets to events can generate positive word of mouth dialogue between clients and potential clients too. Let’s say you reward your referrer with a couple tickets to a ball game and he takes a friend. It’s likely your name and services will be mentioned. This increases the chance you’ll be thought of if the friend needs services like you offer. In a nutshell, there are many promotional premiums that work. Consider what your client base will appreciate and plan accordingly. Create a referral promotion campaign today and see positive results tomorrow.