SummerMash is an event hosted by the networking blog Mashable. Innovative web-based companies go to SummerMash to network, stay informed, and to ensure their customers are receiving the best in new technology.
You may recognize some of this year’s roster but many of the names will be new to you. Not all attendees are small business oriented however; we think there were a few companies you should know about.
Take Stickam for instance. Stickam connects users via streaming video. While YouTube may be dominating the video space, Stickam has taken video one step further by allowing its 2 million users to stay connected via personal streaming video channels. With a little bit of patience and a webcam, you can forgo those costly video-conference fees and keep your organization on the same page. You can watch Stickam in action as they interview Referral Key founder and C.E.O., Lewis Weinstein.
Budding entrepreneurs may want to consider EFactor for help with financing, health insurance or even exchanging advice with seasoned entrepreneurs. The site takes an unorthodox approach to “business as usual” and aims at providing entrepreneurs with some important tools.
Yoono, a messaging/aggregator service allows its users to stay connected to several tools at once. A Firefox browser add-on, Yoono will integrate with your instant messenger, keep an eye on your Facebbook account for you, and even stay up to date with Referral Key on all of your business social networking news; all from a window adjacent to your browser.
The attendees comprised of a diverse group of organizations, all at the top of their industries. However, the common consensus was that professionals who take advantage of these user-focused technologies are experiencing better results than those who insist on “doing it the old way.”