Various stages of a small business owner’s career require different types of professional support. For example, starting a business may require the expertise of an attorney and a growing firm will need any number of of auxiliary services.
Of course, retirement is an inevitable juncture for small business owners. A small business owner planning a sound retirement creates new opportunities for a variety of service providers.
Amongst a handful of professionals offering retirement services, CPAs rank as the primary choice amongst small business owners seeking retirement planning and administration.
A study commissioned by Massachusetts Mutual Life found the following:
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Even if you aren’t ready to retire, there’s a good chance you know other professionals who are. Having a qualified CPA in your business referral network can give you incredible leverage. Because “small business owners” are choosing CPAs for retirement planning, they are likely to be familiar with the referral process and eager to reciprocate.
When all parties involved in the referral process happen to be small business owners, the implied reciprocity is an innate concept.
Find a CPA at a networking event, amongst your current network or in the small business directory.
