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Zoe Whitley

Private
Marketing

Contact Information:

1459
ZA

Clients I'm Seeking:

 

IT, Software, Financial Services, Marketing

About My Business:

 

I am an experienced marketing specialist with significant experience in the management of direct marketing campaigns including direct mail, catalogues, email, SMS and telemarketing campaigns as well as direct response advertising. This has included acquisition and retention; business to consumer (B2C) and business to business (B2B); direct to consumer and channel marketing campaigns (e.g. resellers, distributors and retail). I have been responsible for developing direct marketing campaign strategy in line with overall marketing objectives, as well as the execution / implementation of multiple sizeable campaigns, throughout the campaign life cycle. Accountability has included campaign design and planning, creative design (using external agencies), copywriting, customer segmentation / targeting, campaign testing, distribution, monitoring, lead tracking, post campaign analysis and reporting. I have also been responsible for managing campaign budgets, ensuring that campaigns run on time, meet set criteria and adhere to corporate protocols / processes and brand guidelines. Internal communications and the facilitation of up-selling and cross-selling opportunities has also fallen within my remit. I regard myself to be a strong influencer and communicator and have consistently developed and maintained sound relationships both internally and externally e.g. with external suppliers, channel partners and customers. I have significantly contributed to continual business improvement through the identification of business development opportunities, contribution of creative ideas, accurate interpretation of research and campaign data, provision of substantiated recommendations and successful implementation of appropriate action. I also provide freelance photography.

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