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Daniel Southern

Daniel Southern Leadership Group
Strategic Consulting

Contact Information:

1314 West McDermott Drive #106-444
Allen, TX 75013
United States

Years in Business:



Clients I'm Seeking:


Those whom I can coach organizationally or personally. I have experience in over 70 countries and with all types of situations. My particular focus is on Christian non-profits.

About My Business:


Daniel Southern’s story of overcoming personal adversity to become a Crusade Director for the Billy Graham Evangelistic Association (BGEA) for almost 20 years, is nothing short of remarkable. In his book The Message of Leadership Dan shares the life-lessons that have brought him triumph over challenges and led to his success as a respected leader, speaker, author and trainer. Possessing a true global resume, he has lived in such diverse places as Moscow, New York City, Seoul and London. In 2000, he was invited to be one of the lead facilitators for the historic international conference held by the BGEA in Amsterdam and attended by representatives from 150 nations. One of his most prestigious accomplishments was overseeing the largest public meeting ever held by Billy Graham in North America in New York City’s Central Park. He is the CEO of the Daniel Southern Leadership Group, Daniel Southern Management Group and PROstrata Foundation which are consulting firms he founded. Dan’s passion is helping companies and organizations apply his dynamic leadership formula to create winning strategies in business and life. His presentations are a unique mixture of analysis, humor, faith, straight talk and common sense that focus on how effective leadership ultimately results in profitability and excellence for any team. For twelve years following his career with Billy Graham, Dan was President of the American Tract Society. He has addressed leaders at the Pentagon and several of the Service Academies (West Point, Coast Guard and Air Force) on more than one occasion. In April 2007; he was awarded the Russian International Peacemaker Star in Moscow. It was given to him in recognition of his international work toward promoting peace and unity among the many groups and leaders (church, government, business) he has worked with through the years. (Other distinguished recipients were noted sculptor Gregory Pototsky and Cosmonaut Alexi Leonov who spent 12 minutes outside a Voskhod spacecraft in Russia’s first space walk). Dan has spoken on and published many articles relating to leadership training, organizing, promotion, negotiations, public speaking, mobilizing volunteers, team-building, fund-raising, writing, board leadership and motivation. His seminars and workshops are full of creative solutions that turn complex challenges into opportunities for positive change. Audiences enjoy his friendly presentation and find themselves better equipped and motivated by his practical ideas and examples. In The Message of Leadership he creates vision and mixes it with numerous insights to help leaders restructure their organizations; work effectively with their Board of Directors; produce events; develop fundraising mechanisms; work successfully with the media; develop training materials and move them to a higher level of effectiveness. He has a strong presence and speaking voice that shines in radio and television. In addition to hosting his own radio talk show, he has been a guest on numerous shows and recorded more than 1000 radio shorts. Dan’s insights and fresh perspective will speak to any audience and specifically address the concerns facing your industry. He offers hope and inspiration while helping leaders understand what drives change and how to thrive in the midst of it. Two of his best received lectures are Standing on the Shoulders of Giants and Succeed More by Winning Less. In 2006 he partnered with actor Stephen Baldwin to launch a dynamic youth outreach using extreme sports to impact street kids. Today he leads Stephen Baldwin’s Ministries along with his other responsibilities, because of their shared belief in the need to reach today’s youth culture with a positive life message. Together Stephen and Dan are pursuing hundreds of fresh opportunities to use this blended format of education and entertainment to make a real impact on the next generation. A native of Detroit, Michigan, Dan graduated from Taylor University in Indiana where he earned a BA with majors in both Philosophy and Biblical Literature and has since done graduate work toward his MA in Theology at both the Moody Bible Institute and Liberty University. The Southerns live near Dallas, Texas. He enjoys spending time with his family and when he’s not traveling or speaking, Dan likes to relax by hunting, fishing and working in his yard or workshop.

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