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David Michaelson

David Michaelson & Company, LLC
Market research

Contact Information:

New York, NY 10016
United States

Years in Business:



Clients I'm Seeking:


Communications research, measurement and evaluation

About My Business:


David Michaelson, Ph.D. has 30 years experience conducting research for numerous Fortune 500 companies, universities and philanthropic organizations. Dr. Michaelson is a leading authority in communications testing, message development, measurement of communications effectiveness and branding. His work with corporate clients includes Novartis, GSK, MetLife, American Express and Citigroup. Prior to forming his consulting practice, Michaelson served as president and chief research officer of Echo Research. He also has been Managing Director and Head of Research for Ogilvy Public Relations Worldwide, Managing Director at GCI Group and a director of research at Burson-Marsteller. Dr. Michaelson is a member of the Commission on Public Relations Measurement and Evaluation of the Institute for Public Relations and has published numerous articles on public relations research, and is the co-author of “A Practitioners Guide to Public Relations Research, Measurement & Evaluation” published by Business Expert Press. Dr. Michaelson was elected to the first class of research fellows of the Institute for Public Relations, is the 2008 recipient of the Jackson, Jackson & Wagner Behavioral Science Prize given by the Public Relations Society of America and is the 2009 Measurement/Research Expert of the Year (PR News). Based in New York City, Dr. Michaelson is a Phi Beta Kappa graduate of the University of Massachusetts and received his Ph.D. from the New School for Social Research.

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