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JoAnna Foyle Abel serves as VP, Marketing for FreeWheel, responsible for corporate brand identity, product positioning, corporate communication, and product commercialization. JoAnna joined FreeWheel from Microsoft where she led demand strategy efforts in the Publisher Business Group following the Rapt acquisition where she served as Marketing Director. JoAnna spent nearly ten years working for digital agencies leading teams in media and account management at HookMedia, MPG | Media Contacts, and Carat Interactive before leaving for Yahoo! where she ran the media team responsible for house advertising strategy and profitability. JoAnna recently relocated from San Francisco to New York with her husband and two pets.