About My Business:
On January 3, 2005, Roy van Broekhuizen received a life-changing telephone call from Saddleback church to be tsunami Relief Coordinator in Indonesia. The tsunami had taken the lives of more than 265,000 people.
For the next 13 months, Roy continued leading medical teams and later construction teams to help rebuild Banda Aceh, Sumatra, the area most severely devastated by the tsunami. About 6 months into his journey, his wife Louise felt compelled to resign from her job and join him. They were particularly drawn to facilitating employment for the Acehnese who lost their families and friends with no means of sustenance.
When the initial relief phase had concluded and the majority of other non-government organizations had evacuated, we were left with an overwhelming need to somehow continue helping the people of Aceh. It was then that they were introduced to a traditional art form of hand-guided embroidery, indigenous to the Aceh area, and used in making handbags, the patterns of which had been passed down through many generations.
Seeing a unique opportunity to help we formed Laga Designs International, Inc., in August 2006.
Since that day, we have dedicated all of our time, efforts, energy, and finances to developing a long-term game plan for the people of Aceh in pursuit of helping them regain their autonomy, taking a local product, refining it and creating a market for them in the US. Our company began with one small home party to raise funds for the tsunami survivors. Today, Laga bags are available on our website www.laga-handbags.com. Our sales force has since expanded to 80 Independent Consultants in over 20 US states who facilitate home shows and local events, as well as over 300 small retail establishments in over 40 US states and 7 countries, including several catalogs. Laga also participates in Social Media including, but not limited to, Facebook, Twitter, MySpace, YouTube, BlogSpot and LinkedIn. Laga has had requests for samples from O, The Oprah Magazine Summer O List and will have been asked to resubmit for their Christmas O List. Then, on April 13, 2010, Malaak Compton-Rock shared the Laga story and our beautiful bags on the Oprah Show.
Each Laga bag is handmade in Aceh province. The hand-guided embroidery patterns, having been passed down through the generations, are indigenous to this area, sewn on pedal-driven, non-electric treadle machines which makes each Laga handbag a piece of truly unique historical art. Our beautiful one-of-a-kind bags range in price from $24.95 for our coin purse to $399.95 for our largest carry-on travel bag.
When you purchase a Laga bag you’re not just buying a really beautiful handbag: you’re investing in the future of a precious life.
Thank you for your consideration.
Roy van Broekhuizen
Laga Designs International, Inc.
Irvine, California 92618-4576
888.524.2224 toll free
“We formed Laga Handbags to provide income for those who lost their livelihood,
but what transpired is much, much more:
we developed a personal relationship with the people of Aceh
and left our hearts in their homes."