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Larry Baisden

Baisden+Co. Advertising+Branding
Marketing

Contact Information:

Tampa, FL 33629
United States

Years in Business:

 

27

Clients I'm Seeking:

 

Forward thinking clients who are looking for a total communication solution not just one portion of a much bigger plan. In other words we'd like to be keepers of the flame when it comes to helping you develop and deliver your brand messaging to potential customers

About My Business:

 

To put our longevity into perspective, Baisden+Company Advertising+Branding, Inc. was founded during the last days of Ronald Reagan’s first term. At the time, few of us knew (or cared) what a cell phone was and even fewer of us understood why we might need a new gadget called a “personal computer.” The Internet? Most of Central Florida was still waiting for cable TV. Over the years, Baisden+Company has earned countless awards for its consistently high quality, high impact creativity and served as advertising and marketing advisors for dozens of clients in a wide range of industries, from commercial and residential real estate to nutritional supplements to high-tech software solutions. You’ll notice that our creative executions often wink at the “rules,” but always respect the audience. Effective communications open the hearts and minds of your prospective customers, while tightening the bonds of your existing relationships. Along with our creativity, we’re extremely proud of our strategic planning and media research abilities. After all, a brilliantly produced ad or web site isn’t worth much if the message is wrong or nobody ever sees it. That’s why we take the time to identify your key markets, learn who your ideal prospects are, understand their needs and find the most cost-effective means of reaching them. We consider every possible method for communicating your message before presenting our recommendations. Our media planning and buying division is extremely adept at developing targeted media buys – at the best possible rates – in markets across the country. Not just here in Tampa. Afterward, we analyze performance to ensure that your marketing investment yields the maximum return. Depending on the client, audience, message and budget, our media strategies can include a mix of trade and consumer magazines, search engine marketing, business and news publications, highly targeted direct mail programs, e-mail marketing, social media, trade show materials, public relations and publicity, corporate videos and computer-based training, television, cable and radio campaigns, point-of-sale programs, out-of-home marketing, packaging, t-shirts, bumper stickers…you name it. After 27 years, we’ve done it all. On top of all that, we add a liberal dose of highly attentive account service. Our account executives are experienced marketing professionals who are insightful, responsive, intuitive, and unlike our creative staff, fairly well-groomed. They anticipate opportunities that may arise, not merely react to them. They’re committed to your company’s success and dedicated to helping you accomplish your goals. You can measure ad agencies by the number of employees, billings, even the receptionist’s smile. But at the end of the day, it’s all about the quality of the work and the passion of it’s employees.

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