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Laura Pickering

Pickering Design Implementation
Graphic Design

Contact Information:

San Francisco, CA 94114
United States

Years in Business:

 

17

Clients I'm Seeking:

 

Design/branding firms, Ad agencies and direct clients needing brand implementation help and production work.

About My Business:

 

With many years of experience working as a consultant for some of the world's leading identity, branding and advertising firms, Laura specializes in implementation management of corporate identity and branding systems as well as all aspects of digital production. This means attention to detail, dedication and working closely with some of the best creative and strategic minds in the country. Having spearheaded numerous world-class brand projects with Fortune 100 and 500 companies, she can create timelines, conduct brand audits, manage third party agencies and vendors as well as develop digital tools and templates, identity and style guidelines content, launch materials, press kits and design extensions including fleet vehicles and uniforms. Client projects include: Abbott Laboratories, Agilent Technologies, Analog Devices, Aramark, AT&T, Avery Dennison, Banana Republic, Barclays Classic, Blue Shield of California, Charles Schwab, Certance, Corporate Express, Covidien, Disney Rewards by Visa, FedEx, FedEx Kinko's, Gap, Inc., GMAC, Hewlett-Packard, ION Systems, ITT Industries, Johnson & Johnson, Leap Wireless, Microsoft, Microsoft Amalga, Microsoft Surface, NYSE Euronext, Papyrus, P&G, Progress Energy, Thomson Reuters, Turner Broadcasting, TVA, Visa International, Wachovia, Windows Live, Windows Phone and Wolfgang Puck. Extensive implementation management experience including: - Developing digital tools and templates - Digital production expertise - Expert printing experience including offset, engraving, letterpress - Experienced in creating workflow, timelines and processes - Knowledge of site architecture - Style/identity guidelines content development: - Copywriting - Media testing - Brand compliance review - Brand audits - Brand training materials - Proposal writing

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