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Lynne McCarthy

Lynne McCarthy Marketing
Marketing/Advertising

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Years in Business:

 

14

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SME's to Enterprise business, we provide your every marketing need. From brand development, general marketing, events, PR, digital marketing, social media, website optimization, communications, promos and more, to match almost any budget. https://www.lynnemccarthy.com

About My Business:

 

I have over 20 years snr marketing experience; over 40 contactable references on linkedin & available immediately. https://za.linkedin.com/in/lynnemccarthysa Online portfolio: http://lynnemccarthy.com Development & Implementation, strategic and operational Marketing, Brand & Communication strategies & plans to multi industry verticals, and franchise/ multi-vendor marketing management experience within IT, ICT, cyber security, telecoms and retail, etc. Management of all marketing initiatives on a senior EXCO level on a local and international basis. Driving new business & customer contingency by delivering ROI onto sales pipeline; facilitating marketing from a cost centre to a profit centre. Creating an online footprint by website & social media optimization. Formulating & development of internal and external communication strategies. Managing and implementing growth hacking methodologies. Brand and product development and management. New product development. Procurement & design of marketing materials. Channel and reseller relationship management. Research & development and swot analytics. Project design, implementation and management of multiple below, above and online marketing projects and promotions. Events management Implement and manage effective database and CRM management systems to facilitate increased cross selling and key channel partnerships management and development. Develop and management of a marketing budget to activate multiple project plans. Quarterly and annual reports. Sales support. Digital & online marketing; Google AdWord certified. Public relations and brand development Conceptualising and forming of loyalty programmes. Management and appointment of key agencies and 3rd party service providers. People management duties related to staff such as performance management, talent management and career management, as well as team management (up to 26 members) Customer relationship management.

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