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Mark Honas

Interstellar Marketing
Pet Industry Sales

Contact Information:

Monroe, MI 48162
United States

Years in Business:

 

20

Clients I'm Seeking:

 

Sales & Marketing of Pet & Horse Products to Specialty Pet, Horse, Catalog, Farm, Hardware, Mass, Club, Drug and Grocery

About My Business:

 

I find the Cool Stuff that makes people say "Why Didn't I Think of That" Cool Stuff for Pets & Horses Nearly 20 Years Experience in the Pet & Horse Industry: Owner of "Interstellar Marketing" a sales and marketing consulting services Successfully created and launched dozens of new products in the Pet and Horse Industry Quoted in Wall Street Journal regarding Branding Strategies for products sold at retail Host and Creator of the Nationally Syndicated radio talk show, "Animal Talk" Created the "Animal Talk Radio Network" to ease access to Major Retail Buyers Pioneered the Natural Dog Treat Category Sold the 1st Pig Ears in the USA as the National Sales Manager with Oink Oink Inc. Successfully placed products in major retailers such as Wal-Mart, Sam’s Club, Costco, Target, K-Mart, Kroger, Safeway, Canadian Tire, Tractor Supply, Mills Fleet Farm, Ace Hardware, Ozgill Hardware, Walgreens, Rite Aid, PetSmart, Petco and Pets Supplies Plus. Industry Specific Brand Marketing: Authoring articles and Advertising in industry magazines Industry Trade Shows Pet, Horse Housewares and Hardware Developing exciting trade shows booths and displays Designing catalogs and sales fliers in print and on-line. Create eye-catching packaging design Developed Marketing strategies that guarantee sell-through at retail: Securing prime shelf-placement in the plan-o-gram: window, end cap and main aisle displays Implementing in-store promotions: product demo’s and sampling Quarterly Product Sales in retail outlets Placement of Ads in the retailers Monthly Sales Ads & Fliers Placement of POS materials: coupon dispensers, shelf-talkers and in-store signage Advertising in print, radio, television, direct-mail and social media Develop pricing strategies that maximized profits while increasing market share. The experience needed to hire, train and motivate a dynamic sales force and marketing team

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