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Rick Reed

Intel Corporation
Crisis Management

Contact Information:

San Carlos, CA 94070
United States

Years in Business:



Clients I'm Seeking:


Issue Management Crisis Management Crisis Communication Social Media Emergency Management Brand Protection

About My Business:


Rick Reed helps the Intel Corporation detect and manage issues that if left unattended, might develop into crises that could impact Intel's $35 billion brand. Born somewhere in the hills of San Francisco, Rick (barely) graduated from Woodside High School. Thanks to a swift kick from a brilliant mentor, Rick returned to school and completed degrees at Notre Dame de Namur University (BS), Pepperdine University (MS), and Fielding Graduate University (MA), where he's currently a PhD candidate, (Psychology, with an emphasis in Media Psychology). He began his career working for several San Francisco radio and TV stations in a variety of news, marketing, and engineering positions. Following only a year in the life insurance business (do you like people who hate you?) and several years at the phone company (do you like crawling under houses?), he spent the better part of two decades working in and around San Francisco Bay Area public safety agencies first as a search and rescue volunteer, then as an emergency medical technician, crisis communicator, and emergency manager. After transitioning to the private sector to help the Intel Corporation plan for unintended consequences, he was recruited into security management (workplace violence, VIP protection and other 'special' details) until he promoted into Sales and Marketing where he has spent the last several years working on product and corporate reputation issues and crises. He's currently helping Intel to understand how social media plays in this space. He now lives just a few miles from where he grew up, with his beautiful wife and two tremendous kids who are constantly showing him just how little he knows about preventing and managing crises. Specialties Strengthsfinder 2.0 reports that Rick's strengths are: Activator; Maximizer; Connectedness; Communication; and Positivity. His background includes: Issue & Crisis Management, Risk, Issue & Crisis Communications, Emergency Management, Homeland Security, Public Relations, media relations, strategic communication planning, public affairs, community relations, reputation management, rumor management, crisis counselor, social media strategy, web monitoring, management consulting, media psychology

Years in business:
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