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Robin Ayres

Flying Start Naming & Verbal Identity

Contact Information:

7007 Twin Hills, Suite 200
Dallas, TX 75231
United States
T: 214.987.6502
F: 214.987.3662

Years in Business:



About My Business:


Before you create a logo, a package, an ad campaign – anything – you need a name. For more than thirty years, we’ve been developing names that forge an instant connection with customers. Founded in 1979 as The Naming Center, Flying Start is a wholly owned subsidiary of The Richards Group. Branding, strategy, implementation, consumer research, naming architecture – we do all that. But we also bring that ineffable something that makes an emotional, intellectual, and even physical connection with your audience. That’s what puts the “flying” in Flying Start. When you pick a naming partner, you have lots of choices – advertising agencies, PR firms, freelance copywriters, and even computer software programs. So why pick Flying Start? Simply put, we are a dedicated naming and verbal identity firm. We are passionate about names that work – names that create opportunities, open doors, make connections, and stay top-of-mind. We are fluent in branding, linguistics, and consumer research. We know you need a compelling name. You need it quickly. You need it on budget. And you need it to sell itself.

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