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James A. Hering

The Richards Group
Digital Agency

Contact Information:

8750 North Central Expressway Suite 1200
Dallas, TX 75231
United States
T: 214-891-5325

Years in Business:



Clients I'm Seeking:


Major brands looking to accelerate their digital initiatives. Categories include automotive, retail, consumer electronics, health and wellness and travel.

About My Business:


Based in Dallas, Texas, The Richards Group is a privately held full-service branding agency. We are veterans of digital marketing. With a passionate team who understands the need for marketing solutions specific to the online medium, we are ever evolving to meet the demands of clients who want to maximize their digital potential. A number of shops and agencies provide similar digital services, but not many can back them up with a résumé that includes nearly four decades of branding experience. We leverage this experience to develop marketing strategies and technology solutions that help our clients build brands online. Our approach to digital is best described as a flexible and agile services model. We originally began servicing digitally centric clients back in 1995. The fact is, digital is in our DNA. Over the past 19 years, we’ve developed and deployed digital strategies, websites, mobile initiatives, online advertising campaigns, search engine marketing/optimization, social media and viral initiatives, and multiplatform solutions for major brands such as The Home Depot, GameStop, Chick-fil-A, Pier 1 Imports, TGI Fridays, Go RVing, and Chuck E. Cheese’s, to name a few. Alongside our brand management, creative, strategy, and media disciplines, we marshal the talents of dedicated digital specialists including business analysis, user experience architecture, production, project management, and code development. Our team has won over 200 industry awards for digital innovation, effectiveness, and creativity and has achieved several firsts within online advertising, site development, mobile, and social media. Digital marketing services are growing at a significant rate, and we’ve been successful in providing more of our current and new clients with a broader array of these services. Last year, 32 percent of the agency’s revenue came from digital activities. We offer expertise in each of the following disciplines: Digital Strategy - planning, usability, analytics, user experience design, competitive and consumer analysis, integrated solutions, innovation, emerging trends Creative - brand development, creative concepting, copywriting, user interface design (Web, mobile, app, social), video/animation, motion graphics design, emerging platforms, digital out-of-home, display/rich media Media - strategy/planning/buying, optimization/ROI/analysis, display/rich media, data integration, retargeting, mobile and social marketing, search engine optimization/marketing Social Media - holistic social media practice that includes social media strategy, social listening and reputation management, influencer outreach, community engagement, paid social media, app development, social media management platforms, and reporting/analytics suites Mobile Marketing - strategic and technical consulting, CMS-powered platform development, SDK integrations, audience engagement via push and mobile ad solutions, audience segmentation and targeting via location-based (geolocation) and behavior-based solutions, app store strategies and promotion, digital wallets, and mobile commerce implementations Development - mobile development, application development, responsive Web development, e-commerce implementation, content management, multimedia creation, emerging technologies, quality control, front-end development, back-end integration e-CRM - acquisition, retention, life cycle management, list management, social CRM, outbound communication, email marketing, omnichannel marketing

Years in business:
Member since:
Clients I'm looking for: