About My Business:
Experts call it "the new science of winning." The Economist says it's "a golden vein." FedEx, Capital One and Amazon.com can't function without it.
It's been adopted by nearly every Fortune 500 company, and soon thousands more -- across every industry -- will exploit this vital technology.
As companies become larger and more multinational, it becomes harder and harder for them to understand who their customers are, how to best serve them, and how to maximize their own
As a result, over the years, executives have relied on their "gut feeling." Tens of thousands of crucial business decisions have been made based on nothing more than the hunches of these CEOs
When it comes to business decisions, nothing should be left to chance. Data on every single aspect of the business should be meticulously collected and then rigorously analyzed to make sure each action was optimal -- in terms of both efficiency and
This approach relies on extremely powerful data warehouses and complex software that uses cutting-edge algorithms to pore through endless amounts of data. Business insiders have many names for this revolutionary technology; "business intelligence," "data analytics," and "data mining" are among the most common.