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Martha Guidry

The Rite Concept

Contact Information:

West Hartford, CT 06107
United States

Years in Business:



Clients I'm Seeking:


Marketers and market researchers for large corporations who need a smart and strategic research partner and/or Concept Writing Training

About My Business:


THE RITE CONCEPT helps you gain valuable insight and understanding about your target customer, brand or business and “everything concept”. Qualitative Research - The “Rite” current and emerging methodologies – traditional, online, & mobile - are used to uncover insight from your target audience . Concept Development - Create the “Right” concept through purposeful ideation and target consumer knowledge with either our hands on intensive process or our virtual concept process. Training, Facilitating and Speaking - Help you and your team ideate and “wRite” concepts in a way that motivates purchase intent – book a training workshop or speaking engagement. Quantitative Research - Large sample feedback to shape your thinking or help select winning options. The proper study can help you know you’re making the “Right” decisions. Check out my book: “Marketing Concept that Win! Save Time, Money and Work Crafting Concepts Right the First Time” to understand more about positioning your products with your target market. For more details check out: or my blog at

Years in business:
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