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Bill Carmody

Trepoint
Marketing Services

Contact Information:

98 Cutter Mill Road
Great Neck, NY 11021
United States
T: 6468672252
http://www.trepoint.com

Years in Business:

 

5

Clients I'm Seeking:

 

CPG Clients

About My Business:

 

Trepoint was founded on the principle of accountability. We realized the only way to truly accomplish marketing accountability was at the intersection points between consulting, marketing services and technology. Our team has continued to develop innovative solutions for our clients and we have paved the way for true monetization in several ways. We have helped RadioShack (in 2011) capture a 1250% ROI with their Earth Day promotion which is still their most successful promotional campaign to date. We have leveraged our strategic partnerships to pull off the “impossible” for clients such as achieving 122,000 app downloads for EMC in 72 hours. Our innovation is our ability to find the right solution to the clients’ problem. When you’re a hammer, everything looks like a nail. We don’t have a “one size fits all” solution. Instead, we continue to learn everything we can so that we can ensure our clients achieve the most impact and sales success with their limited budgets. In 2012, Trepoint took a hard look at what makes us unique and special. We believe that we provide the most value to challenger brands – the ones that are not the leader in their category. For clients who don’t have sufficient budgets, but are asked to accomplish the same market moving, share shifting, ROI-delivering marketing objectives, we consistently find a way to make it happen. We have shown our clients how to connect the power of effective word of mouth marketing via social media sites like Facebook and Twitter down to the supermarket level. For companies such as ACH and Windsor Foods, we have been instrumental in paving new ways to connect with their consumers, engage in meaningful ways and ultimately drive purchase behavior at the grocery store. We track and measure everything we do. Each campaign tells a story and if we have captured the data correctly, we can analyze and learn from each program – right along with our clients. Today, the big story is Big Data. We have been fortunate to be working alongside two of the biggest Big Data companies – EMC and RSA. In July, we will launch their first Big Data conference, FreeStructure, in San Francisco at the Moscone Center. And what’s really exciting is that we are leveraging all of these key insights to bring to our CPG clients a better understanding of how to leverage Big Data for more accurate predictive modeling. From 2009 to 2012, we are thrilled to have grown 400% and submit this growth to Inc’s 500 / 5000 list. Our success is based on helping our clients monetize their marketing investments and ensure that they are receiving the sales and market growth that they deserve. Trepoint is unique because we have the capability to do all kinds of digital, in-store and traditional advertising. We have remained independent so that we are beholden to our clients, not our investors. We are Trepoint, and we are proud of the many accomplishments we have made over the first five years of our existence.

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