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Michael Solomon

Mind/Share, Inc.
Marketing

Contact Information:

Philadelphia, PA 19147
United States

Years in Business:

 

20

Clients I'm Seeking:

 

marketing research, advertising, retail

About My Business:

 

Michael Solomon, Ph.D. is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph’s University in Philadelphia, U.S.A. Prof. Solomon's primary research interests include consumer behavior and lifestyle issues, branding strategy, the psychology of fashion, and marketing applications of virtual worlds and other new media. He is the author of several leading textbooks for Pearson Education including Consumer Behavior: Buying, Having, and Being 11/e, Marketing: Real People, Real Choices 7/e, Better Business 3/e and most recently Social Media Marketing (the first textbook on this topic). His most recent trade book, The Truth about What Customers Want, was published by FT (Financial Times) Press. Prof. Solomon is frequently quoted in magazines and newspapers, including Newsweek, The New York Times, and The Wall Street Journal. He has served as a consultant to numerous corporations including Calvin Klein, Intel, Procter & Gamble, Microsoft, State Farm Insurance, Under Armour, and United Airlines on issues relating to consumer behavior, marketing strategy, advertising and retailing.

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