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Alexander Shubin

PBC Managment
Strategic Consulting

Contact Information:

117588
RU

Years in Business:

 

15

Clients I'm Seeking:

 

CPG, retail companies which are looking for opportunities or developing on Russian market, or Russian companies going to abroad

About My Business:

 

I am a marketing strategy provider, working as the managing director at PBC Management (myretailstrategy.com), graduated International Executive MBA of Stockholm school of economics, Strategic Market Development. I am responsible for strategic marketing and business performance improvement areas for FMCG and retail companies. I have broad theoretical and practical experience in marketing and strategy development in Russian retail and CPG industry, for mid-size companies, have taken part in more than ten consulting projects, as an expert. I wrote more than 25 papers on marketing, CRM, strategy, corporate management, and business process performance. Specialties: Consumer behavior and segmenting, Product positioning in CPG sectors, Developing rival strategy and marketing strategy for retail companies B2B sales business process improvement based on the CRM approach Getting more business added value from SAP solutions to take market advantages ARIS methodology and platform

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