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Allegra Wilde

Allegra Wilde
Visual Strategies

Contact Information:

New York, NY 10014
United States
T: 917-767-7206

Years in Business:



About My Business:


Allegra Wilde is a Picture/Visual Strategist, Creative Director and Consultant to artists, photographers, and other art-based businesses functioning in the advertising, editorial assignment, and fine-art marketplaces She was formerly the Director of Talent and Agent Branding at The Workbook. As an independent consultant and Creative Director in her own business, Allegra is known for her broad overview of the commercial photography industry, as well as a very specific approach to the "subjective sale" of art and photography for assignment. Recognized as a community builder, her diverse client base seeks her advice in such areas as sales strategy, image forecasting, marketing, business development, and portfolio development for individual talent. 

Allegra is a recognized Photography industry authority on the Agent/Artist relationship, marketing for artists, agency and talent branding, picture strategy and editing. She is a frequent speaker, panelist and reviewer at Photo Plus, APA, ASMP, and the Palm Springs Photo Festival. Her recent seminars include: "Creating Original Portfolio Images", "How to Edit Your Own Work" as well as workshops including open critiques for emergent and established photographers. Allegra regularly critiques the final student projects at the International Center of Photography, School of Visual Arts, NYU, Parsons, FIT and Art Center. Allegra is the owner/moderator of 2 online industry forums: Art + Photo Agents Forum for commercial artist's representatives, and Art Producers Forum for advertising agency art buyers and photo editors.

 The membership of these forums exceeds 60% of professionals working in the US in these two segments of the industry and represent the population involved in the predominant “point of sale” for commercial assignment transactions. In addition to the above-mentioned work within the photo industry, Allegra also advises a wide range of mainstream businesses, political campaigns, and individuals on Branding, Positioning and Picture Strategies.

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