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Bertie Du Plessis

MindPilot (Pty) Ltd
Strategic Consulting

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Years in Business:



Clients I'm Seeking:


I am looking for clients with problems, Clients who are dissatisfied with conventional off-the-shelf solutions in marketing and communication.

About My Business:


I am a positioning expert. I help you to differentiate yourself from your competitors. I focus on the intersection between business strategy, marketing and organisational development. I help you to find the right value proposition for your venture, give it the appropriate name en slogan. Then I develop the visuals in collaboration with my own design studio or with your own suppliers. I then change manage the application and create the necessary structures to have the message take root and create enduring habits. Lately I have had great success with implementing social media (blogs, Facebebook, Yammer, Twitter) as instruments of management. Blue chip clients include Sasol, BHP Billiton Southern Africa, Standard Bank and numerous private companies and SMEs. My business blog on South Africa's largest business and financial portal, is most read and most commented and was voted as a Top 10 business blog in South Africa in 2010. I am on Entrepreneur Magazine's list of expert advisors, taught at the Gordon Institute of Business Science and contribute to leadership development at African Bank and Naspers.

Years in business:
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