Are You A Pro? Join For Free

Peter Davis

Peter Davis branding
Strategic Consulting

Contact Information:

Baltimore, MD 21211
United States
T: 443-908-6264
www.peterdavisbranding.com

Years in Business:

 

15

Clients I'm Seeking:

 

Small to medium sized B@B service firms, and art- or cause-related non profits in need of branding (re-branding) and managers and executives in need of coaching.

About My Business:

 

THE PREMISE At the core of leadership is the story of why what you want matters. A compelling story delivered with integrity and conviction has the power to transform both the performer and the audience. If stories connect author, actor, and audience they can also connect leaders with staff, customers, and stakeholders. A compelling brand promise serves as a beacon so your target audience can find you. It’s a calling card that gets you in the door. Engaging your brand makes your customers feel validated, each in their own way. In order to be universal you must be specific. Harnessing fundamental story telling techniques and universal archetypes helps to drive the meaning of the brand story to the frontline intact and with impact. CORE ISSUES If the organization with the best story wins, how can you keep your story relevant, compelling, and consistent as it gets farther from the source? • What is interesting about your story to the people you do business with? • What system do you use to manage the meaning of your brand through good times and bad? What archetype is most like your brand and how can you harness the power of that eternal and universal truth to deliver your brand promise to the front line in tact and with impact? • How are you seen? • What does it mean? No matter how the times and things change, or how your organization evolves, what is your business’ enduring promise to customers? Better Brand Story is prepared to address each of these issues. We ask the hard questions. Our process tends to make you and your organization vulnerable to deep soul searching in order to find your ground truth. It’s not for everybody. The process is unique and organic, and the results transformative.

Company:
Expertise:
Location:
Years in business:
Member since:
Clients I'm looking for:
Bio: