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Bob Hebeisen

Bob Hebeisen
Marketing

Contact Information:

Somerville, MA 02145
United States

Years in Business:

 

20

Clients I'm Seeking:

 

Organizations marketing and selling business-to-business products and services. Available for Contract/Full-time Employment

About My Business:

 

STRATEGIC B-TO-B MARKETING DIRECTOR with extensive experience as a marketing practitioner and team manager. Strong foundation in direct marketing with a highly-tuned discipline for tracking the results and maximizing ROI. Proven track record of obliterating KPIs. Specialties include: ~ LEAD GENERATION: email, inbound marketing, direct mail, search engine pay-per-click, web landing page optimization, CRM testing, e-commerce. ~ BRANDING: social media marketing, website, print advertising, collateral, corporate & product brand identity, translating technical features to compelling benefits. ~ CHANNEL MARKETING: reseller marketing training, MDF, marketing campaign syndication. ~ MANAGEMENT: marketing planning, supervising agencies, managing teams, developing talent.

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