Are You A Pro? Join For Free

Joseph Oorloff

Victradco Pty Ltd
Strategic Consulting

Contact Information:

Leevel1, 27 Tedder Avenue
Main Beacch, Queensland 4217
T: +61 414 414 414

Years in Business:



Clients I'm Seeking:


Product development and sourcing specifically from South Asia and the Far East including but not limited to Japan, China, Taiwan, South Korea, Phillipines, Thailand, India & Sri-Lanka. Small to medium enterprises seeking re-engineering or re-positioning. Specialist services in Management, Sales & Marketing advice. Preferably Australian based businesses.

About My Business:


“Driving pathways to profitability through international trade and business development” Business development specialist with over 20 years proven performance supporting businesses to grow and expand both domestically and internationally. With a background leading strategic penetration and expansion for companies ranging from global merchandise giants such as Enesco International through to small greenfield operations, I have a wealth of experience gained from more than 20 years operating in the hub of executive teams across the most competitive and challenging of markets. Often described as ‘loving a challenge’ with a knack for pulling off the impossible. Over many years as a Business Consultant I have transitioned ambitious business ideas and concepts to commercial realities; and carved new trade pathways in previously untapped markets. I have also taken businesses at the brink of bankruptcy and reengineered them to profitable sustainable ventures. With a belief that ‘just because things have always been done that way, doesn’t mean they necessarily should be’ I am renowned for combining critical analysis and innovation to challenge traditional practices. Add to this my ability to communicate both vision and hard business realities and the ability to drive change in the most entrenched operating environments, I am consistently elevating organisations to new levels. The results of this pragmatic approach are visible across my career. When leading the Asian Pacific operations of Enesco International I was credited with establishing the company’s first true presence in the Asian market, taking regional sales to more than US$85M . As a Consultant I have assisted multiple businesses to achieve new levels of profitability including developing the business model and strategy that saw a small domestic specialist manufacturer grow from micro-business to international market leader in its niche. My rich business experience comes as a result of career spanning across a range of industries and countries and specializing in manufacturing, import and export, distribution and merchandising. In the past I have successfully negotiated licensing agreements with major brand names; managed high volume shipping including worldwide distribution of merchandise; led multi-site operations and off-shore teams; and established multi-million dollar channel partnerships. Whilst my recent experience is in international business my early career was spent as part of the management team for well known domestic company GJ Coles & Co. I also held a management role in the Commercial & Industrial Property Division for Perpetual Trustees (W.A.) Ltd. I am passionate about supporting Australian industry and I was a Founding Director of the body now known as Gift & Homewares Australia. To contact Joseph Oorloff:  Ph: + 61 405 215 215 Email:

Years in business:
Member since:
Clients I'm looking for: