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Christina Smitt

Opinion AS
Market Research

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Industries: Media, Bank and finance, Transport and Travel, Telecommunications and ICT, Retail, Brands, Public Sector, Politics

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Opinion is the fourth largest market research company in Norway and Norway’s largest independent market research company. Over the last five years Opinion has carried out over 2000 research projects for more than 625 clients. Many important decisions, both tactical and strategic, have been taken on the basis of our analysis and recommendations. In the same period we have held about 850 focus groups, with over 6000 participants. We both hope and believe that these have been interesting, instructive and even fun for the participants on both side of the one-way window (our clients often like to observe focus groups and the best way of doing this is by sitting behind a one-way window). Every year we have a turnover of over 30 million kroner. Our 20 employees work hard to ensure that our customers get the research they need and that our response rate is second to none. We have a holistic approach which makes us better able than most to interpret information and turn it into really useful insight – this not only creates value for our customers but helps them make good decisions.

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