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Bob Cockcroft

Bob Cockcroft Associates Ltd.
Consumer research

Contact Information:

Ashford, Kent TN24 0AE
United Kingdom

Years in Business:

 

10

Clients I'm Seeking:

 

Clients who want to get a better understanding of what their market or consumer research tells them.

About My Business:

 

My business is market research consultancy. I've been a consumer researcher since 1977 and before that an analytical chemist. In that time I've always strived to get a better understanding and actionable findings from product trials, segmentation studies, consumer habits studies as well as various other quantitative and semi-quantitative studies. I've an ESOMAR (Lausanne 2004) best conference paper in determining how fragrance affects functional home-use products which don't have fragrance as their main driver. The method has evolved since then and has been used on studies from all over the world. However, I do all sorts of things, most of it analysis or reanalysis of studies, but I do offer full service work and also qualitative techniques.

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