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Heather Albrecht

Digital Connections
Digital Marketing

Contact Information:

Sydney, New South Wales 2060
Australia

Years in Business:

 

11

Clients I'm Seeking:

 

Ambitious communications professionals - marketers and advertising agencies who want to excel at weaving digital marketing strategically through everything they do.

About My Business:

 

I work with ambitious communication professionals who understand that 21st century marketing involves consumers as Participants. This changes the role of agencies and marketers from simply the art of persuasion to the art of conversation. I believe the new Values driving marketing success these days arise from the digital landscape, what it means to be successful in digital marketing equates to overall marketing success. These new Values include Transparency, Collectivism, and Collaboration. To help marketers embrace these new Values and the world of digital marketing, I am both a Digital Strategist and Trainer. I find the two often work best hand-in-hand. There is a vast skills gap in most marketing organizations today and it’s holding individuals and organizations back. Digital marketing can be tough; impenetrable language, constantly changing technologies, unclear business process and evolving models for marketing and trading. And this skills gap or simple ignorance (don’t know what I don’t know) is one of the core cultural challenges that prevent the necessary change to keep up with the changes in consumer behaviour. Digital training is one of the quickest ways to close this skills gap. And training environments provide fertile ground for work-shopping new digital strategies, ideas, and programs.

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