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Ted Grigg


Contact Information:

Lewisville, TX 75067
United States
T: 972-459-6868
F: 972-459-5858

Years in Business:



Clients I'm Seeking:


Companies needing help to improve the response rates of their direct mail.

About My Business:


Contact Ted Grigg if you need... direct mail creative and production help, database enhancements or any aspect of direct marketing strategic guidance. - Lead generation - New customer acquisition - Direct Mail Marketing - Direct Response Creative Development - Customer sales process audits - Direct response strategy planning - Database marketing What Ted does best is increase response by beating direct mail controls, applying multiple channels to target markets, profiling customer databases and generally improving sales results using deep direct marketing principles. Think of Ted as your personal “think-tank” for your direct marketing planning and strategy development. After analyzing several hundred million dollars of direct response testing in all of its forms, he brings with him the knowledge accumulated from seeing what tends to work and what typically does not. Ted understands the unique challenges faced by direct marketers at client organizations. They must deliver sales results. They need ideas they can implement while focusing on tracking response using a relational database. If Ted brings nothing else to the table, by profiling customer databases and creating response propensity models, he quickly becomes the clients’ expert on their own customers. His formal training includes a BA from Abilene Christian University plus two years of graduate work at Texas Tech University. At Texas Tech, he was granted a teaching assistantship. For a national direct-to-consumer insurance company, Ted developed a revolutionary direct mail format that beat most standing direct mail controls for this company. He also generated more profitable business for this firm by expanding compiled list circulation of less than 10% to more than 30% of total direct mail circulation within a year. (Insurance business generated by direct mail demonstrated higher persistency than customers coming from other media such as print and DRTV.) Ted’s plans and implementation of Medicare lead generation campaigns for over 60 regional and national HMO/PPO organizations combined multiple channels that surpassed some sales projections by as much as 60%. His fundraising experience includes accounts such as Project Hope, The Salvation Army, The Red Cross, The Sheriff's Association, The Arthritis Foundation, AARP, The United Seniors' Association and others. As the founder of Wyse Direct (a division for Wyse Advertising in Cleveland, OH), he successfully launched and branded a new technology product for Seiko-Mead by supporting a nationwide sales team with a predictable flow of qualified sales leads. While a VP of new business development for the Grizzard Agency, Ted acted as the direct marketing strategist who refocused the agency’s culture to attract new commercial and fundraising accounts. An independent DM consultant, Ted continues to write numerous articles and conduct seminars on direct marketing techniques. He also wrote The HMO/PPO Marketing Plan — A Step-by-Step Guide publishing it through Executive Enterprises in New York City. During his youth, Ted was raised in Lille, France with his missionary family attending French schools becoming fluent in reading and writing French. Away from the job, Ted is an avid reader, Mac computer geek and science fiction buff!

Years in business:
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