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elena ivanescu

art director/designer/ilustrator
Graphic Design

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Hello, My name is Elena and I am a "10+ years old" art director, graphic designer and illustrator with an international experience. I am a master degree graduate with a strong background in design, advertising and communication. I am specialized in BTL/ TTL Art direction and design for B2B, B2C, CRM projects for Retail and FMCG industry, but also for Services providers, Industrial companies, Health and well-being brands, Baby products and services, Estate developers, Cosmetics, Fast food, Tobacco and so on. I cover all internal or external communication brand literature and KV’s, branding/re-branding, brand architecture building or reshaping, product launch, POSM design, outdoor, interactive media, packaging design, object design, illustration (free or technical drawing, on classic support or electronic format), book design, events. Occasionally I am getting involved in web design or user interface applications concept and layout and TV commercials concept and storyboard development. I am creating concepts, lay-outs, mock-ups, image correction/manipulation materials and have knowledge about a wide variety of materials, techniques and technical information. I spent the last 10 years in very small or very big multinational agencies and I have an international background that I can put to use for understanding and applying the market trends, for the best development of my assigned brands and for building the best and most positive spirit in my team. I worked both in a big team of creatives, as well as I worked independently. I work both on Mac platforms as well as on PC. Other skills: Photography. DTP. Sample mock-ups. 3D simulations in Photoshop. Story-boarding. Presentation skills. For even more information about me and even more work, you can visit my portfolio archive: Thank you. Elena.

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