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Eric Zoetmulder

Innovety LLC
Strategic Consulting

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Years in Business:



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In the middle East & Africa; Manufacturing or Service 1- Established operation which realises that more of the same is just not good enough 2- New business segment, new product, 3- Falling profits

About My Business:


Eric Zoetmulder is a Dutch Management Consultant, Lawyer and Entrepreneurship mentor working from Cairo, Egypt. He is the Managing Partner of Occidental Oriental Consult and Senior Consultant at Innovety, a boutique consulting firm specialising in innovation management. Eric earned his MA Commercial Law in 1981 at Leyden University in the Netherlands and started his career as legal counsel and project manager for a steel mill in the fast growing Egypt of the “Open door Policy”. His wife Amel, from Cairo, has proven to be his best dividend of the period. A sabbatical in 1988 enabled him attending INSEAD in France where he earned his MBA. The next 20 years were in Asia, Singapore, where Eric worked as regional Director for Italian and American technology firms, before he started his first entrepreneurial venture; a trading company supplying airlines. More ventures followed, some successful, others just surviving. He divested in 2004 and moved to share his now wide experience with local companies, participating in the exciting growth of Singapore’s economy in applications such as municipal wireless internet, e-commerce and education. Other, diverse consulting clients followed and as Singapore universities moved to help young entrepreneurs build their start-ups, a pro-bono practice of mentoring emerged. Eric and his wife returned to Egypt in 2010 where he continues his advisory and mentoring work. As a Management Consultant, Eric’s focus is on strategic innovation management, efficiency and quality optimisation for Egypt’s industry and service companies, to improve bottom lines, grow export potential and help build a young generation of professionals, in management and on the shop floor. His toolkit holds lessons from the IXL Innovation toolkit, LEAN, Balanced Score Card, change management; IT empowered delegation, team building and the triad of creativity, enabling structures and accountability. In his Business Development work, Eric likes to focus on the broad water sector (potable, sanitation, industrial processes, agriculture and the agriculture supply chain, navigation) and the vast range of technology the Netherlands makes available in this field. He conducts regular training courses in business and entrepreneurial subjects such as Strategic marketing, Your Go2Market plan, Starting a business, Writing your business-plan, Financial management for SME's, Pitching for funding, Managing innovation and Time management. At Innovety, Eric concentrates on helping create new business concepts for clients, directs the online training platform and is involved in business development in Egypt. Earlier, with Wellness Associate, a local experiential learning and training firm, he helped develop and deliver a range of corporate programs in the realm of "feel well, work well". Eric tries to spend time each week helping young entrepreneurs build the new Egypt with innovative and daring concepts, as a trainer, competition judge and mentor.

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