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Erik Hauser

epicenterx experiential marketing forum
experiential

Contact Information:

Atlanta, GA 30328
United States

Years in Business:

 

15

Clients I'm Seeking:

 

Clients seeking to properly build experiential marketing, multi-mediated programs

About My Business:

 

A recognized thought leader in experience branding, experiential marketing, new medias, conceptualization, content creation, strategy and consumer insights. Hauser’s thinking assists brands to stretch their thinking so far ahead that the curve isn’t even visible in their rear view mirror. Hauser is a firm believer that a brand is a summation of the experiences that it provides customers. Hauser knows that there are various modalities of experience, but each is integral in understanding the customer brand relationship. After running his extremely successful boutique shop, Swivel Media (http://swivelmedia.com), in San Francisco, Erik moved on to be the VP, Executive Creative Director for a division of Euro RSCG - one of the world’s largest advertising agencies. Currently, Hauser is focusing on EpicenterX. Hauser created the homes of Experiential Marketing (The Experiential Marketing Forum - http://experientialforum.com) in April of 2004. It is within that community that Hauser began to lead the way in teaching experiential marketing methodology worldwide. Today the EMF has roughly 15,000 members from every country and sovereign nation recognized by the UN and then some. Since 2004 it's been the place thought leaders from around the world freely exchange ideas. Erik believes to properly service clients in contemporary culture an agency must have one foot planted in the physical world and the other planted in the digital world. This strategy ensures that brands deliver multi-mediated experiences where and when the audiences will be most receptive to making a lasting connection to the brand experience. Hauser is also the founder of the International Experiential Marketing Association (IXMA http://ixma.org) and an international speaker, blogger, media commentator and magazine columnist on all experience branding subjects and technology and social trends Specialties Sustainable content/modeling/ideation creation through execution, Current Porsche Facts, Strategy, consumer insights/behavior, experience/ experiential marketing, creating live brand experiences, brand experience mapping, consumer experience design, creation of IP, thought leadership, emerging media, social trends, ping pong and understanding that indeed a few good people can change the world

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